L'Oréal
L’Oréal are well-known globally for their high-quality beauty products and shampoos, which they sell through retailers, beauty salons and hair salons.
Following the Covid pandemic and multiple lockdowns across the world, people started using make-up less frequently and in many countries people were not allowed to visit hairdressers.
I worked as an independent consultant to L’Oréal in spring 2021 when L’Oréal restructured their operations, bringing paid media from being managed locally in each country to a centralised global management.
What we set out to do
This large centralisation project, that I worked on as part of an external agency, involved the following:
- Strategic planning & rollout
- Ensuring all new central social media accounts were created and permissions granted to all relevant stakeholders
- Activating accounts & and subsequent launch of advertising campaigns
- Daily communication with all internal and external stakeholders
- Ensuring all milestones were being hit
- Assessing the cause of delays & problem solving
Social media managed: Meta, Instagram, LinkedIn and X (formerly Twitter).
Impact
The project was a success and all social media activity – organic and paid – is now managed by one central team.
During the reorganisation all paid campaigns aimed at awareness, traffic and sales were managed without interruptions across all channels.
I love working with Sonia, she comes up with strategic insights in a clear and well considered manner. She can quickly pick up an account and make effective optimisations and her knowledge knows no bounds.