Client Work
A selection of case studies showing how I’ve helped ecommerce brands, B2B companies and charities get more from their paid media
Not only is Sonia fast and accurate, she thinks about her work and how to make the best use of paid media budget and an asset to any team. I look forward to working with her again.
Ros Rowlatt
DIGITAL MEDIA DIRECTOR @ The Think Tank
Google Ads & Microsoft Advertising | Ecommerce | Germany & Austria
How iterative testing turned an underperforming German account into a consistent ROAS winner
Paid social | Podcast growth | Meta, Reddit & TikTok
480% above download target: growing The Divorce Podcast across Meta, Reddit and TikTok
Google Ads | Ecommerce & charity | Grant & paid accounts
385% above revenue target: how Google Ads transformed Christmas fundraising for a UK charity
Google Ads & Microsoft Advertising | Lead generation | Training provider
36% more leads, 52% lower cost per lead: paid search done right for a UK training provider
Google Ads & Microsoft Advertising | Ecommerce | Fashion
How data-led messaging kept a Swedish fashion brand selling through the Covid pandemic
Paid social strategy | Global centralisation project | Meta, LinkedIn & X
Centralising paid social across 30+ markets for L'Oréal — without interrupting a single campaign