Paid Social
Paid social puts your brand in front of the right people, on the platforms where they’re most receptive, and in the right mindset to engage. Whether you’re looking to build awareness, generate leads or bring past visitors back, I’ll help you choose the right channels and make the most of your budget across each one.
Which paid social channels do I manage?
Instagram & Facebook (Meta)
Best for ecommerce brands, B2C businesses and anyone looking to build awareness or retarget warm audiences with visual content.
Best for B2B brands and professional services who need to reach decision makers in a work mindset.
Best for brands targeting niche, high-intent communities who respond well to honest, near-native advertising.
TikTok
Best for brands targeting Gen Z and millennials who want to build genuine connection through authentic, entertaining content.
Multilingual campaigns
As a native speaker of German and Italian and fluent in English, I manage campaigns in all of these languages.
Who I work with
As a paid media specialist working part-time or on a project basis alongside my clients’ team, I work with brands wanting to reach new audiences where they spend their time, on their terms.
Sonia is detail-oriented and proactive, always ready to dive into the data to find opportunities for improvement.
She brings a strong understanding of paid media and a thoughtful approach that has been instrumental in driving better results for these accounts – bonus points, she always brings a smile and is a pleasure to work with!