Google Ads (PPC)
I work with training providers, ecommerce businesses and LegalTech companies to push forward their Google Ads and Microsoft Advertising campaigns, making sure their strategy is aligned with their goals and their marketing spend is allocated efficiently and generating the desired results.
Google Ads services:
Smarter campaign management
I don’t just set up campaigns and leave them running. As a senior Google Ads specialist I take a hands-on approach, tweaking regularly, testing systematically, monitoring changes in campaigns and overarching online behaviour and reporting
Search
Push through organic and AI results with optimised ads on Google and Bing. Answer your target audience’s questions with on-brand messaging, efficient keyword selection, curated keyword exclusions and an optimised bid strategy.
Performance Max & ecommerce
Stand out among your competitors in front of your purchase-ready target audience with eye-catching Shopping ads. I will ensure your products are being purchased by optimising product titles, campaign structure and product SKUs selection.
Demand generation campaigns
A fairly new campaign type made specifically for lead gen from prospecting. Mixing ad copy with visual display and video elements, this campaign is ideal to capture the attention of potential clients still at the top of the funnel.
Remarketing, display & video
Bring your past purchasers, basket abandoners & website visitors back to your website and improve your online conversions! Display and video are ideal also for prospecting, showing your offering with effective visuals.
Multilingual marketing
My working language is English and I also work on German and Italian accounts. I are regularly sought out to work on the strategy and implementation of multilingual Google Ads and paid social media campaigns. Furthermore I also support companies expand internationally.
Who I work with
As a paid media specialist working part-time or on a project basis alongside my clients’ team, I work on ecommerce and lead gen accounts across all aspects of Google Ads.
Sonia has been instrumental in the successful execution and roll out of Paid Search campaigns in Germany & Austria. We have been able to get a greater depth of analysis and attention in how we market our 3,000 products