Google Ads management for international businesses
Google remains a prime channel at all stages of the marketing channel. From building awareness to people researching and then buying or enquiring. AI overviews are shifting the Google real estate – but putting budget and effort into a well-managed Google Ads presence continues to pay off.
“Sonia is detail-oriented and proactive, always ready to dive into the data to find opportunities for improvement.
She brings a strong understanding of paid media and a thoughtful approach that has been instrumental in driving better results for these accounts – bonus points, she always brings a smile and is a pleasure to work with!”
Joelle Lazzarotto
Online Marketing Director at IBT Online
One Google Ads account, multiple campaigns
Google Ads
Push through organic and AI results with optimised ads on Google and Bing. Answer your target audience’s questions with on-brand messaging, efficient keyword selection, curated keyword exclusions and an optimised bid strategy.
Performance Max & Shopping
Stand out among your competitors in front of your purchase-ready target audience with eye-catching Shopping ads. I will ensure your products are being purchased by optimising product titles, campaign structure and product SKUs selection.
Feed optimisation
Ensure your product feed is optimised so your Performance Max and Shopping campaigns consistently generate revenue. This includes product titles optimisation, product categorisation, Google’s taxonomy and more.
Demand generation campaigns
A fairly new campaign type made specifically for lead gen from prospecting. Mixing ad copy with visual display and video elements, this campaign is ideal to capture the attention of potential clients still at the top of the funnel.
Remarketing, display & video
Bring your past purchasers, basket abandoners & website visitors back to your website and improve your online conversions! Display and video are ideal also for prospecting, showing your offering with effective visuals.
Multilingual marketing
My working language is English and I also work on German and Italian accounts. I are regularly sought out to work on the strategy and implementation of multilingual Google Ads and paid social media campaigns.
Who I work with
I work with established international business in ecommerce and B2B (training providers, LegalTech & more) with real growth goals and a budget that needs to earn its keep.
My working language is English and I also provide multilingual paid social management in German and Italian.
“Sonia has been instrumental in the successful execution and roll out of Paid Search campaigns in Germany & Austria. We have been able to get a greater depth of analysis and attention in how we market our 3,000 products”
Miles Swayne
PPC / SEO Manager @ Watco