Google Ads Management for SMEs
I work with international ecommerce businesses, training providers and LegalTech companies to push forward their Google Ads campaigns, making sure their strategy is aligned with their goals and their marketing budget is allocated efficiently and generating the desired results.
Put simply: I provide efficient Google Ads management & strategy for international businesses.
My working language is English and also provide multilingual Google Ads management in German and Italian.
Google Ads management for international businesses:
Search
Push through organic and AI results with optimised ads on Google and Bing. Answer your target audience’s questions with on-brand messaging, efficient keyword selection, curated keyword exclusions and an optimised bid strategy.
Performance Max & Shopping
Stand out among your competitors in front of your purchase-ready target audience with eye-catching Shopping ads. I will ensure your products are being purchased by optimising product titles, campaign structure and product SKUs selection.
Feed optimisation
Ensure your product feed is optimised so your Performance Max and Shopping campaigns consistently generate revenue. This includes product titles optimisation, product categorisation, Google’s taxonomy and more.
Demand generation campaigns
A fairly new campaign type made specifically for lead gen from prospecting. Mixing ad copy with visual display and video elements, this campaign is ideal to capture the attention of potential clients still at the top of the funnel.
Remarketing, display & video
Bring your past purchasers, basket abandoners & website visitors back to your website and improve your online conversions! Display and video are ideal also for prospecting, showing your offering with effective visuals.
Multilingual marketing
My working language is English and I also work on German and Italian accounts. I are regularly sought out to work on the strategy and implementation of multilingual Google Ads and paid social media campaigns. Furthermore I also support companies expand internationally.
“Sonia has been instrumental in the successful execution and roll out of Paid Search campaigns in Germany & Austria. We have been able to get a greater depth of analysis and attention in how we market our 3,000 products”
Miles Swayne
PPC / SEO Manager @ Watco