Digital Marketing Strategy
The digital world is changing fast. AI is here to stay, people’s behaviour online changed, expectations are rising.
If your results are slowing down and your digital marketing strategy is no longer feels ‘right’, I can help you bring it back to now.
Strategy Services
Target audience
Understanding in detail who your audience is means understanding where to find them and how to talk to them.
Using customer data, industry reports and hands-on experience, I will help you identify and refine who you need to communicate with, what their motivations and pain points are, and how to nurture them.
Competitors research
It’s important to understand what competitive landscape you are in, so you can retain and increase your market share.
Using digital tools and wider market research, I will help you identify new and existing competitors, their tactics and positioning, and their strengths and weaknesses.
Brand & messaging
Your brand’s story, your why, is the reason clients choose your products and services.
By understanding your story I will help you refine your brand positioning, your value proposition and how to talk to your potential clients – be it in ads, on the website or organically.
Strategy & channels
The decision-making journey that leads to a purchase has changed and become longer.
I will help you define your target audience’s purchasing journey, the various touchpoints and pinpoint where the channels where your clients are while retaining a cost efficient strategy.
Testing plan
I apply a methodical approach to testing: from smart bidding strategies to new campaign types, and from ad copy and creatives to website and landing page optimisation.
Whether you have an ecommerce or lead generation business, testing systematically will move your digital marketing forward.
Who I work with
As a paid media specialist working part-time or on a project basis alongside my clients’ team, I work with SMEs, agencies and marketing managers who know their current digital strategy isn’t delivering but aren’t sure where to start.
I love working with Sonia, she comes up with strategic insights in a clear and well considered manner