Digital Marketing Strategy
A good digital marketing strategy isn’t a document that sits in a drawer – it’s the plan that tells you where to spend, who to target and why.
If you are an international brand and your current approach feels scattered or outdated, that’s where I come in.
I work with international ecommerce businesses, training providers and LegalTech companies to build a digital marketing strategy that’s base on real audience insight, actual competitor analysis and a clear view of what is actually working – not what worked two years ago.
Digital marketing strategy for international businesses
Target audience
Understanding in detail who your audience is means understanding where to find them and how to talk to them.
Using customer data, industry reports and hands-on experience, I will help you identify and refine who you need to communicate with, what their motivations and pain points are, and how to nurture them.
Competitors research
It’s important to understand what competitive landscape you are in, so you can retain and increase your market share.
Using digital tools and wider market research, I will help you identify new and existing competitors, their tactics and positioning, and their strengths and weaknesses.
Brand & messaging
Your brand’s story, your why, is the reason clients choose your products and services.
By understanding your story I will help you refine your brand positioning, your value proposition and how to talk to your potential clients – be it in ads, on the website or organically.
Strategy & channels
The decision-making journey that leads to a purchase has changed and become longer.
I will help you define your target audience’s purchasing journey, the various touchpoints and pinpoint where the channels where your clients are while retaining a cost efficient strategy.
Testing plan
I apply a methodical approach to testing: from smart bidding strategies to new campaign types, and from ad copy and creatives to website and landing page optimisation.
Whether you have an ecommerce or lead generation business, testing systematically will move your digital marketing forward.
International digital marketing
With 20 years experience in international multilingual marketing, I will help you make your marketing feel ‘local’ rather than ‘translated’ or ‘copied’ from a different country.
Thansk to my extensive experience across the UK, Europe and the US I will help you make the right impact in the country you are expanding to or where you have a presence.
“I love working with Sonia, she comes up with strategic insights in a clear and well considered manner”