International Expansion - Europe, the UK and the US
I help established companies expand to Europe, the UK and the US – in a way that feels ‘local’, not foreign.
Some of the companies I helped expand
What I can be involved with
I work with companies in Europe, the UK and the United States who want to do business internationally between these countries.
My working language is English and I am a native speaker of German and Italian. I also speak some French and Spanish.
Understand where you will be positioning yourself in the new market and who your direct and indirect competitors are.
From including an impressum (a legal requirement in Germany) to languages, imagery and features that speak best to the local audience of the market you are expanding to.
I will test your website not so much for functionality but for language specificities such as terminology once the translation is placed into context, long words that don’t fit, upper casing, punctuation and anything else that may create friction to people visiting your website.
From the bulk of copy to the hidden strings that invariably come to light at a later stage.
German and Italian grammar is very precise and the differences to English can startle people. I will put all quirks and specificities into a document that you can keep for your reference.
Because there are no stupid questions. You and your team can ask me any questions related to the language and culture of the country you are expanding to.
I started off my career working as a software localisation manager, translating and testing software. After a few years I moved into digital marketing. I now apply all these skills to help your company successfully expand into new markets.
Sonia was at the heart of BullionVault.com’s successful growth into European markets. Initially tasked with translating our website from English into German (our first translation), Sonia excelled – and rapidly took on all the marketing, customer support and operations associated with it. While growing our German business, and supporting our English-language business – she took it on herself to translate the service into Italian too, for even greater success.
With her dedication, caring and attention to detail she rapidly improved our marketing performance on Google and PPC, getting to the top of the rankings for many important keywords. Not only that, but her natural desire to organize helped me and the company massively – for example her tackling the digitization of thousands of customer records to improve our customer service.
Sonia was my right-hand during the growth of operations at BullionVault.com – and I highly recommend her.