Are you running ads on Google or social media (or both!) and wondering if they are performing as well as they could?
My audits focus on these three pillars:
- Account health check
- What works
- What can be improved ranked by priority & ease of fix
Prices from £120
Specifically I will look at the following elements:
- Conversions & conversion setup
- Account structure
- All settings: geographical location, device, hour of the day & day of the week, demographic, networks, goals, marketing objective, languages and more
- Bidding & budget
- Targeting:
- Keywords & negative keywords (for search campaigns)
- Audiences, negative audiences and where your ads showed (for Display campaigns)
- Product titles and descriptions (for Shopping and Performance Max campaigns)
- Placements (for Display campaigns)
- Interests etc. (for social media campaigns)
- Search terms
- Ads & ad extensions
- Placements (for social media campaigns)
- Landing pages
- Quality score, impression share and other competitive metrics
- Last but not least I will sense check your overall campaigns
Audit FAQs
Which platforms I audit
I work with Google Ads, Microsoft Ads (Bing), Meta (Facebook), Instagram, LinkedIn, Twitter and Pinterest.
What I need before the audit
I will need access to account you want me to audit. It is beneficial that you also tell me about your business: your business model, what you want people to do on your website, any concerns you have about your accounts, and anything else that may be useful.
How I will deliver your audit
I will send you a Google Doc listing all elements I looked at, notes on what works and what doesn’t, and a priority list for any fixes.
Do you want me to talk you through your audit?
I can run you through your audit via video call and share my screen. This service has an additional £30 fee.
What people say about me
It is a pleasure working with Sonia. Very friendly and professional communication. Great results for our Ads campaign! Es war eine Freude mit Sonia zu arbeiten. Sie hat unsere Ad Kampagne wirklich nach vorne gebracht!
alesandergra360 – Owner and Director of rechtsanwalt-fortbildung.net
Very pleased with both the communication and service that Sonia provided. The audit revealed some opportunities that I am currently missing out on as well as some small errors and areas for improvement with my website. I highly recommend Sonia to provide a professional and in-depth audit of your Google Ads account.
johnniewalke937
Good communication, clear audit with recommendations! Thank you
fannydidomenica – Owner and Director @ French Nanny London
I’ve worked with Sonia when we’ve needed a little extra PPC capacity in our team. Out of all the PPC freelancers I’ve ever worked with (or interviewed) she has been by far the most impressive. A very diligent, methodical and experienced PPC marketer who uses her experience and knowledge above any recommendations suggested by a Google account manager. Even when we’re not working on a project together we are still engaging in debates about PPC to ensure we’re pushing our capabilities and best practice principles – another trait I admire in her, always open to learning new PPC skills and mastering her trade. Sonia is someone I will continue to hold in high regard and hope to work with again in the future.
Kherrin Wade – Director of Strategy @ Adido
Want to work together?
Contact me to discuss your needs.