L'Oréal
L’Oréal are well-known globally for their high-quality beauty products and shampoos, which they sell through retailers, beauty salons and hair salons.
Following the Covid pandemic and multiple lockdowns across the world, people started using make-up less frequently and in many countries people were not allowed to visit hairdressers.
What we set out to do
Centralising paid social activity for a global brand across 30+ markets, without pausing a single live campaign, is exactly the kind of complex, high-stakes project that benefits from an experienced independent operator.
This large project, that I worked on as part of an external agency, involved the following:
- Strategic planning & rollout
- Ensuring all new central social media accounts were created and permissions granted to all relevant stakeholders
- Activating accounts & and subsequent launch of advertising campaigns
- Daily communication with all internal and external stakeholders
- Ensuring all milestones were being hit
- Assessing the cause of delays & problem solving
Social media managed: Meta, Instagram, LinkedIn and X (formerly Twitter).
Impact
The project was a success and all social media activity – organic and paid – is now managed by one central team.
During the reorganisation all paid campaigns aimed at awareness, traffic and sales were managed without interruptions across all channels.