Case studies of my paid media management work
A selection of case studies showing how I’ve helped international ecommerce businesses, training providers, LegalTech companies and charities get more from their paid media.
Google Ads & Microsoft Advertising | Ecommerce | Germany & Austria
How iterative testing turned an underperforming German account into a consistent ROAS winner
Paid social | Podcast growth | Meta, Reddit & TikTok
480% above download target: growing The Divorce Podcast across Meta, Reddit and TikTok
Google Ads | Ecommerce & charity | Grant & paid accounts
385% above revenue target: how Google Ads transformed Christmas fundraising for a UK charity
Google Ads & Microsoft Advertising | Lead generation | Training provider
36% more leads, 52% lower cost per lead: paid search done right for a UK training provider
Google Ads & Microsoft Advertising | Ecommerce | Fashion
How data-led messaging kept a Swedish fashion brand selling through the Covid pandemic
Paid social strategy | Global centralisation project | Meta, LinkedIn & X
Centralising paid social across 30+ markets for L'Oréal — without interrupting a single campaign