Paid media audit
A clear, independent look at your Google Ads and social ads, and a plan for what to do next.
Your campaigns are running, but are they doing as well as they could? Maybe results have flattened and nobody is quite sure why. Or you’re about to increase your budget or launch in a new market, and you’d like to know the foundations are right first.
An audit is the quickest way to find out what’s working, what isn’t, and where your budget could do more.
“Good communication, clear audit with recommendations! Thank you.”
Fanny Di Domenicantonio
Owner and Director, French Nanny London (now Fox & Cubs)
Who it is for
- Established businesses whose results have stalled and who’d like a fresh pair of eyes
- Growing brands about to scale up their budget or expand into new countries
- B2B businesses getting leads, but not sure they’re the right ones
- Agencies and in-house teams who’d like a senior second opinion
What I look at
I go through your accounts in detail, but I also step back and look at the bigger picture.
- Tracking and conversions: are you measuring the right things, and can you trust the numbers?
- Account structure: does it give you control and clear data?
- Settings: locations, languages, devices, ad schedules, audiences and networks
- Bidding and budgets: is your money going where it performs best?
- Keywords, search terms and negatives: what people actually searched for, and what you’re paying for
- Product feeds: titles, descriptions and setup for Shopping and Performance Max
- Audiences and targeting on Meta, LinkedIn and Reddit
- Ads and creative: messaging, assets and testing
- Landing pages: do they turn clicks into sales or leads?
- Competitive position: impression share, quality score and how you compare
- Your overall strategy: does your mix of channels and budget match how your customers find and choose you?
If you advertise in several countries, I’ll also look at how each market is set up, and whether your ads feel local or translated.
What you get
- A clear written report on what’s working, what isn’t and why, in plain English
- A prioritised 90-day plan, with every recommendation ranked by impact and effort
- A video call where I talk you through everything and answer your questions
How it works
- A free introductory call. We talk about your business, your goals and what feels stuck.
- Access. You give me access to your ad accounts and analytics. I won’t change anything.
- The review. I go through your accounts, tracking and landing pages.
- Your report and call. Usually within 10 working days of getting access.
- What happens next is up to you. You can take the plan forward yourselves, share it with your agency, or ask me to help. If you hire me to manage your campaigns within 60 days, I’ll credit the audit fee against your first month.
Price
From £750
Audit | What it covers | Price |
|---|---|---|
One channel | Google Ads, Meta or LinkedIn | £750 |
Two channels | For example Google Ads and Meta | £1,250 |
International | Several channels and countries or languages | From £1,750 |
The video call is always included.
All prices exclude VAT.
From audit to results
A UK supplement brand asked me to audit their Google Ads and Meta accounts. Their ROAS was just over 2: not bad, but they felt it could do better.
I found opportunities in both accounts, and on their website, that could improve every channel. They also had a second audit done elsewhere, to get a complete picture. Mine gave them the depth they were looking for.
A couple of months later, I’m managing their paid media.
FAQs
Which platforms do you audit? Google Ads, Microsoft Ads, Meta (Facebook and Instagram), LinkedIn and Reddit.
What do you need from me? Access to your ad accounts and analytics, and a short conversation about your business, your goals and any concerns. The more I know, the more useful the audit.
Will you make changes to my account? No. An audit is a review, so I won’t change anything. If you’d like help putting the plan into practice, I’m happy to talk about it.
My agency runs my ads. Can you still audit them? Yes. Many clients use an audit as an independent second opinion. I keep my recommendations constructive, so they’re easy to share with your agency.
Can you audit campaigns in other languages? Yes. I’m a native speaker of German and Italian, I work in English, and I also work with French. I can check whether your ads, keywords and landing pages work for each market, not just whether they’re translated correctly.
What if I’d like you to manage my campaigns afterwards? If you hire me within 60 days, I’ll credit the audit fee against your first month.
Let's see what your budget could do
Book a free introductory call and we’ll talk about whether an audit is right for you. If it isn’t, I’ll tell you.
“The audit revealed some opportunities that I am currently missing out on as well as some small errors and areas for improvement with my website. I highly recommend Sonia to provide a professional and in-depth audit of your Google Ads account.”
Johnnie W.
e-commerce store owner, UK