Why? Germans want to know who they are dealing with, specifics about the company, and how to get in touch with them should they want or need to.

(Yes, Germans like to be prepared.)

It is a legal requirement on all websites ending in .de, and it is highly recommended on any website targeting Germany with a different domain structure like .com/de.

If operating in a regulated industry like pharmaceuticals or finance, it could be seen as a red flag not to have one, even if your site targeting Germany does not end in .de. and the same is valid for Swiss and Austrian sites.

The impressum is normally linked to in the footer next to T&Cs and other legal pages. The content is fairly short and should include:

• The company name and legal designation (if applicable)
• Address of the main headquarters
• Phone number
• Email address
• Website homepage
• Registry court (if applicable)
• Register number (if applicable)
• First and last name of an authorized representative(s) of the company
• VAT identification number (if applicable)Some websites also include a fax number and the customer service opening hours. It makes the company look more transparent, approachable and honest.

If you are expanding into Germany, remember to include your impressum in your site’s footer.

The post Impressum – a legal requirement on any German website appeared first on Multilingual Digital Marketing.

I’m one of ten finalists in the Marketing category. All winners will be announced on Friday 30th June 2023

The post I’m a finalist at the YunoJuno Freelancer Awards 2023! appeared first on Multilingual Digital Marketing.

I will be speaking about marketing opportunities and challenges with social media. The programme is packed with interesting talks and roundtables.

The post Speaking at the Future of Work Summit by the Kingston Chamber of Commerce appeared first on Multilingual Digital Marketing.

I may be the right person for you.

Most of my work is in English. I work on English-language accounts with English-language clients.

Yet sometimes I work on German and Italian accounts, and it’s great because I know I can deliver the work and make a difference linguistically.

How well do I speak German and Italian?

I was raised bilingual German Italian, my mum is German and my dad is Italian. I grew up in Italy and spent all my childhood summers in Germany. My husband is German and we only speak German at home.

I’ve now been living in the UK for a number of years and became a citizen in 2018.

Recently an existing client asked me to help on a pitch for a German account, working on a very exciting brand and product. Their aim was the UK account and got to pitch also on the German one.

Services that may require advanced language skills

There is more to multilingual digital marketing than just ad copy:

• Pitch preparation
• Account management
• Ad copy writing
• Keywords & search terms
• Audiences, interests & placements
• Shopping & Performance Max
• Landing page & conversion rate optimisation
• Cultural knowledge
• Any other questions you may have

If you need multilingual marketing support, whether for a project or ongoing, do get in touch for a chat to see how we can work together.

The post Multilingual digital marketing (German, Italian & English) appeared first on Multilingual Digital Marketing.